The power of symbolism is present in a DoDo jewelry so clearly that is inevitable believe that it's the key to its success. However, the designs are full of freshness and gaiety that have turned DoDo ​​in a great international company.

DoDo's story is the story of a commitment to innovation in the design and the power of symbols and metaphors of such noble sentiments as love or friendship. The key to its growing success and expansion is in the freshness of their designs focused on a young crowd and away from traditional consumer prototype of jewelry.

Dodo was born in 1995 as part of Pomellato strategy encompassed a younger market, customers committed to the protection of nature and ongoing support to WWF Italy for the protection of endangered species. In fact, the Dodo, the emblem of the firm, was a bird from Mauritius that became extinct in the sixteenth century.

The company has evolved gradually, adding new lines with new animals, materials and type of pieces. We can not discuss most representative collections than others and that each represents an important moment in the history of the brand.

For example, the Panda line, was created to celebrate the 15 years after its creation and support of WWF Italia, the first black and white jewel of the firm. Also marks the launch of the company to the Asian market.