Avenio Jewelry by María Collado: rental and design.

Monday, 10 January 2011 01:41

Maria Collado created the firm Avenio motivated by a creative and innovative business momentum:designing and selling jewelry but also hire. BA in Ancient and Medieval History, Collado had a very clear artistic vocation, channel for do her dreams true it was only a matter of studying the market and anticipate their needs.

The pieces created for Avenio by María Collado are colorful, with fullness in the details and great visual balance between the forms and their distribution in the set. The pieces belonging to rent a more classical beauties worthy of grandmother's trunk. Two styles and two options: for sale or rent.

The designer tells us the idea and development of your project:

"Two are my concerns: the quality and authenticity. Quality materials and workmanship and authenticity understood as original creation made with love and passion. These principles are somewhat obsolete today, and is located on the opposite side to the mass production and at low cost. "

"In jewelry, as in art, I like all styles, materials and times but I feel especially close to the modernist concept of jewelry in the use of all materials and the search for originality above the intrinsic value of the jewel . Working with silver, semiprecious stones, baroque pearls, crystal, silk and feathers, the result becomes a piece more affordable for all pockets. "

"This same idea is what led me to launch (a few months ago) a jewelry rental service. As a studious in the world of jewelry and collector myself, I have been buying with some interesting pieces mainly acquired at auction."

"We have created a catalog of jewelry very lively and varied with pieces that are included or discarded according to demand, trends, etc.. It is brooches and pins, rings, earrings, necklaces and chokers, pendants, bracelets and badges, medals ... for everyone. The catalog does not include jewelry of famous brands, are more focused on designer jewelery and old piece."

The main objective of this service is listening to the needs of our clients and build a bond of trust and closeness with them. As we know that every case is different, we give priority to personal service, which includes both advice in the selection and use advice and styling. "

To the responsible for this website it seems a great idea that should be considered by other designers and firms in the sector.

Note: The information and photos have been kindly ceded by the designer.

Web of Avenio: http://www.avenio.es/

Blog: http://mariacolladoavenio.blogspot."

Last Updated on Thursday, 27 January 2011 12:26