Irene and Callisto are the soul of Jöelle Jewels, a young firm, dynamic lusion created by two young people trained in this area and did not hesitate to take risks (with the times) by opening their own business. In Joelle, design is a game where the small details are the best example of an impeccable job.

We can say that Irene Alvarez (29 years, Oviedo) and Calixto Sánchez (27 years, Madrid), creators of Joëlle Jewels, "fled" to the capital looking for the perfect place to set up a joint project design and implementation of jewelry .

In Oviedo they found their site and started forward (still continuing) their shop and workshop, a place to make jewelry all the ideas born in their sketches.

Dragonfly, paper boats, landscapes, Art Nouveau ... Each element is magnified in the hands of these creative and craftsmen. They themselves tell us the meaning and origin of their project:

“We can ensure that this art found us. We agree on the school's guild jewelers in Madrid, a school with a lot of technique. At that time the two were coming from other schools in Jewelry (Irene Alvarez passed by the European Centre Jewelry and Gemology in Oviedo to 22 years and Calixto Sanchez started in the field of Jewelry in the school of applied arts in Madrid at age 16 .)

We needed to reach the appropriate professional level and we are not satisfied with these small incursions in early studies so we specialize in most fields: setting, illustration, design, manufacture, fashion.

After going through various firms and workshops to implement lessons learned, we decided to make this adventure in Oviedo (Asturias) since the fast pace of Madrid was not very flattering to start our own studio project.

We joined a passion for the profession, Irene brings fashion in the veins, has always followed the trends and might well have worked as a stylist, pattern and design of costumes and sit as far and be able to lead a workshop, store and create designs that inspire her.

As for Callisto, as if born with a hammer under his arm, he regained the office of family tradition and loves the workshop, tools and jewelry design. It has been able at age 23 years to win the 2006 edition of Vogue awards for best design jewelry and recently in 2009 another design award sponsored by the guild of jewelers Asturias. When there are time and inclination is a pleasure to present these events.

We have been in the business one and a half (since April 2009) and we have established a physical point as a studio, shop and workshop. We have just launched the website of the firm (www.Joellejoyas.com) to reach more people looking for character and craft.

The signature is like a sponge, users are those that guide the product, apart from trends. Now and always has been the constant to recover the past, various artistic trends seen from a romantic nostalgia. That's where we like to walk but there are always creative and unique sections that are giving character to the firm.

They are used all kinds of materials and techniques, but since the signing we have chosen to specialize in the designs in silver as it is a very versatile material. Besides these pieces present them with appropriate quality accreditation (contrast and brand name).

In the future we would add work with precious stones and other materials but most develop thematic areas that are lacking in the current jewelry. We must provide a reason in addition to the appearance of a jewel."

Advise: information and photos have been given kindly by the firm.

Web site: www.joellejoyas.com

Blog: www.joellejoyas.blogspot.com