Dreams are possible if one is persistent. And the dreams become an empire when in addition one has a good technical idea and commercially. That's just what made Daniel Swarovski, the glass manufacturer most popular in the world's.

"Swarovski's history is a history of innovation, creativity and social knowledge. Its founder, Daniel Swarovski, how could it be otherwise, was born in Bohemia in 1862. This part of Austria-Hungary was one of the most important industrial centers of glass and crystal. In the small factory of his father was cut the glass and it was where appears his vocation.

When Daniel was young, he looked always the work of his father. After he completed his apprenticeship with his father, as well as other glass cutters, he reached the turning point in his career with the First Electrical Exhibition in Vienna. He came up with the idea of using the new techniques of Siemens and Edison to create a machine for cutting glass. Nine years later, he was ready to register a patent: a machine to cut crystal to perfection faster and more accurate than manual labor. It was a new era for the world of glass.

Daniel along with his family moves from Bohemia to the Tyrol. In the Alps was found the decisive factor for the company: plenty of water and energy in the form of water to power their machines. So Daniel Swarovski found there an ideal situation for your company. In fact, with his three sons, Wilhelm, Friedrich and Alfred, built a plant for the production of glass with material of superior quality.

In 1913 he began producing his own glass. This was an important milestone in the history of the company that took a new direction. Soon these crystals cut in the shape of jewels caused great excitement and coveted by all parties. During the First World War, the shortage of cutting machines and materials was the opportunity to develop their own tools Swarovski. Thus, in 1919 was registered under the brand Tyrolit.

On the other hand, in the twenties, the party dresses began having embroidered pearls and crystals. This fine art of embellished with crystal embroidery, arose mainly thanks to another invention of Swarovski: a ribbon of glass that could be directly applied to textiles, shoes and all the accessories imaginable. But it went further, this time from the hand of his son Wilhelm May, which produced the first prototype of a pair of binoculars in 1935. These binoculars opened the doors to the optics industry and became article savior of the company during the war.

Today Swarovski Optik is the leader in precision optical instruments. Meanwhile, his experiments with line reflective glass Swareflex have become essential for transport such as trains and ships. During the '50s, Swarovski made important advances in the development of the production of crystal stone, the stones were covered with thin metal particles to increase their brightness.

In collaboration with Christian Dior, Manfred Swarovski, the company founder's grandson, was born the Aurora Borealis crystals that sparkled like the colors of the rainbow. This development became a worldwide hit and led to a new fashion trend: stones covered in a variety of colors with highlights iriscentes. These inventions were followed by others such as Hot-Fix technology, which made it possible to add sparkle to any clothing item or application in Strass chandeliers that can be seen at the Metropolitan Opera in New York or the Castle of Versailles.

A mouse that gives rise to a new era. With a glass mouse begins a new era for Swarovski: the sale of finished glass products. This creation, in 1976, besides being an object representing the Winter Olympic Games, was the first silver glass object a line that now features more than 120 gifts. This managed to turn customers into collectors, to the point of creating what is now called Swarovski Society with 400 000 members from 35 countries. After, Swarovski launching its first line of jewelry: rings, earrings, bracelets and necklaces.

Of all his creations and innovations, the most important of the firm without doubt, is to have become glass in jewels of great value. But his invention did not stay here: vases, bowls, clocks, fashion accessories, handbags or a glass mesh that are used regularly by designers like Dolce & Gabbana, Chanel and Louis Vuitton.

The company has undertaken over the years an important brand image that has positioned it as one of the most established luxury brands, for it has contributed to the completion of several works of contemporary art and wanted to extend their networks to all social habits from the decor to fashion. Thus, the firm has managed to launch a network of more than 500 stores in 120 countries, which bind to parallel market of luxury objects.