In the movie "Breakfast at Tiffany's", Tiffany & Co is another character, the platonic love of the very Audrey Hepburn. The best-known jewelry firm in the world has changed the industry because its innovative decisions. Andrea Ávila has written a great article for ElUniversal.com that we offer below.

The great city of New York in the decade from 1830 to 1839, was very different from the vibrant metropolis of fashion as we know it today. Which for some years outside the capital, then became a financial center with an amazing growth. The new middle and upper middle classes emerged, filling the dusty streets of carriages. For the ladies walking spot littering the ring of silk and satin dresses and gentlemen doffed their hat to see them go.

Americans of that era were in search of a style: they wanted to opt out of European tastes and create an image that distinguished him as citizens of a new nation. Two young visionaries were able to capture this need: Charles Lewis Tiffany and John B. Young, who all looked as if they had known mad to participate them than they would open a luxury shop. Tiffany borrowed a thousand dollars to his father to open its first store at 259 Broadway Street, where the first theaters were not even dreamed.

Away from the opulence of Victorian style in vogue in the Old Continent, the young adventurers were inspired by nature to create items for tableware in silver and a few years later, jewelry. The cards prices of their products bearing the words "not negotiable ", an unprecedented move in the city, so much so that led to the name of the store to the headlines for its peculiarity.

Sales during the first day were 4.98 dollars. Soon, Charles bought the other half of the business to his partner and the company took his name. One of his first acts was to use silver in their designs, a ratio of 925 over 1000 (92.5% pure silver and the rest copper), the highest quality in the story so far. Tiffany negotiated with the U.S. government for this measure to be officially certified and is used to date to determine the quality of the metal.