Jewelry Suarez has a successful justified, the high quality of its jewels is attached a great marketing strategy in which our country faces very well known not hesitate to boast of being clients of the firm. This is its story.

In 1942, D. Emiliano Suárez Faffian, led by his knowledge of jewelry and watch market and hope to develop it, founded the first store and jewelry shop on the street, on Gardens Street of Bilbao.
It was a small shop of about 20 square meters launched the project of the Suarez family.

Die in an accident in 1974 Mr. Smith and his wife Sara. The two brothers, Benito and Emily, take on full responsibility for the family business. They take the reins of the company, striving to continue to shape the dream of they father.

In 1975 the Suárez brothers began their expansion in Bilbao opening the new store on Ercilla Street. Despite the nostalgia, the Suárez brothers decided to close the first store founded by his father to launch a new store on Correo Street.

In 1982, the Suárez brothers decide to undertake the project in Madrid, opening a store on Serrano Street, one of the most traditional business zone in Spain.
This was a great personal effort and investment, but it was a definite step in the development and expansion of current business group.

In 1983 the Bilbao floods caused severe and irreparable damage to the stores, which could be healed through the working capacity and upgrading of all equipment components Suárez.

In 1985 he decided to close stores Ercilla & Correo to move to a department store located in the basement of the Sota landmark building in Gran Vía Street of Bilbao.

In 1990, open their second store in Madrid, on Serrano Street. On this occasion they chose a large local.
It was the final step in the consolidation of Suarez in image and prestige.

In 1997, Serrano store was reformed and Patek Philippe's signature chooses to mount its first "Shop in Shop" in the world, through a personal agreement between the president of the company Philippe Stern and Suárez Brothers.
At present the group's stores have four Suárez "Shop in Shop. "

In 1999 a group Suárez dramatically expands its facilities in Serrano Street, becoming one of Europe's largest jewelry.
It is in this same year the firm Franck Muller expects on Suarez brothers to manage distribution in Spain.

In 2003 the group Suárez opens in Barcelona in the emblematic Paseo de Gracia. Again the Suárez brothers make a big difference in the sector, creating a store of amazing features.
The facade of over 34 meters long and its more than 800 square meters presents the best brands of watches and jewelry collections created by the firm.

During the month of August 2007, renovations were made in the shops of Serrano Street to renew the retail outlets and offer greater convenience to the customer. A space designed according to the modernist aesthetic and elegant jewelry that characterizes Suárez.

SHARED VALUES

In Suárez the keys have very clear to proceed, step by step, more and more and more consolidated presence in the domestic market:

Excellence: unique design, quality processes, product quality and customer service.

Integrity, credibility and confidence in front of stakeholders: customer satisfaction, supplier performance and compliance and professional development of employees.

Innovation: creativity, anticipation and creating a unique style and trendsetting.

Long-term vision: continuity of family business and commitment to the future, without yielding to the pressures of short-term.

Advise: information has been extracted from the web of Suárez.

Web of firm: http://www.joyeriasuarez.com