Bvlgari, a classic in the exuberance.

Newsletter subscription

Wednesday, 01 December 2010 18:54

Page 1 of 2

Exuberance is perhaps the best word with which to define Bvlgari, a luxury jewelry firm with great prospects and global recognition. Large stones and metal in generous proportions are the best introduction of jewelry firm.

Bvlgary is a clear example of how a simple business can become a true empire. But beyond the numbers we can not forget that the firm is an icon in the luxury jewelry, thanks to its colorful designs, luxury and extravagance.

History of Bvlgari (source: http://es.wikipedia.org)

Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης; Italian: Sotirio Bulgari) began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store is still to be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.

The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Constantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.

During the Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were awarded the title of Righteous among the Nations at Yad Vashem in Jerusalem.

Evolution on time (source: http://es.wikipedia.org)

Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s. For many years the company maintained a showroom in New York's The Pierre Hotel. Today Bulgari has more than 230 retail locations worldwide.

In 1984, Sotirios' grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line. Under his tenure the company has established itself as a luxury goods brand recognized throughout the world.

In 1995, the company was listed on the Borsa Italiana. The company has seen 150% revenue growth between 1997 and 2003. Currently outside investors hold about 45% of the company's stock.

In the beginning of 2001, Marriott International formed a joint venture with Bulgari Spa to launch a new luxury hotel brand, Bulgari Hotels & Resorts. Luxury Group, the Luxury Division of Marriott operates Bulgari Hotels & Resorts as well as the Ritz-Carlton Hotel Company. Bulgari opened its first hotel in Milan in 2004, and a second in Bali in 2006. Bulgari is the supplier of luxury goods used in guest suites and public areas aboard the ships of the Italian cruise company Silversea.

Jewels by Bvlgary

The Bvlgary jewels are baroque and exuberant in the vast majority of these. When these jewels don't highlight for it, the firm chooses to include your logo, your full name as a badge of exclusivity. Gemstones are a fundamental part of the collections of Bvlgary although not always of the more known gems (which also are used) to bet for different varieties (less knowns) but generous sizes and bright colors. In general, Bvlgary flees the simplicity with complex designs, well-researched and with lots of detail.

<< Start < Prev 1 2 Next > End >>

Last Updated on Wednesday, 01 December 2010 21:33