Internet or the boob tube today are the kings of advertising. If no, tell it to Jimmy Choo, a Malaysian Chinese designer, founder of an empire that he sold his share for the benefit of his creativity (money and peace of mind) and that bill today 200 million per year.
Sex and the city, the Oscars, The Devil Wears Prada, superb parties ... all televised and captured instantly just to be printed in thousands of pages of gossip journals. And that's where the name of Jimmy Choo gets stronger, the great divas of the moment look great shoes, that if a few years ago were "Manolo (Manolo Blanicka) today are "jimmy choos".
Choo was born in 1961 and raised in a family of cobblers, in fact, he made his first shoe at eleven. He worked in restaurants and as a cleaner to pay for her university studies in the Cordwainer's Technical College, now belonging to the School of Fashion in London.
 In 1986 he opened his own studio store in Hackney (east London) and in 1988 he reached international recognition thanks to Vogue and a report of eight pages. In 1990 it is famous for his creations for Diana of Wales, and in 1996 enters the scene the woman who would turn him into a fashion icon: Tamara Mellon, editor of British Vogue and daughter of one of the founders of the firm Vidal Sasson cosmetics.
 Tamara is a business woman with personal controversy included, who along with Jimmy Choo founded the company of the same name of the craftsman. Jimmy ends up selling in 2001 its share of the company for ten million dollars. Jimmy Choo, who lives happily in London, prefers to continue manufacturing and designing, regardless of all that goes to maintain and promote an empire, for what seems to have been born Tamara. And so, today, Jimmy Choo is a company in the mouths of all the stylists, press and crazy fashion.
The surprise of this season comes with the collection of shoes, bags and accessories that Jimmy Choo has done for the firm H & M, which went on sale at 250 of its stores beginning this past November 14th. A liked initiative, as makes it affordable shoes that cost half a thousand euros.
Jimmy Choo makes boots, sandals, shoes with various sizes of heels, dancing... following a classic line, for party, wedding or design specially designed for the occasion. They are comfortable shoes, the kind that you feel like a glove as you proudly wear them for hours, despite the height at which you are sent. And fortunately, there is a large second hand market where you can get a nearly brand-new (probably used at one time counted) for a reasonable price, it will be worth paying.
     
Web site: www.jimmychoo.com |
