In the world of jewelry, to survive, must adapt to the times. And even though there are those who think gold is always gold, the truth is that the sector is evolving (and about time), and more and more often we see new materials tailored to a more vanguardist society.

And not only is a matter of design evolution, but also an economic issue. The times call for greater moderation in prices and higher creative quality, if you want to compete fairly in the market.

One of the companies that have understood this adaptation is Argentina's Co & Co, made by a jeweler, Marcelo Grinberg, and a designer, Diana Agudelo, united since 2000 with a single purpose: to offer an affordable alternative to fine jewelry using innovative materials with a big dose of modern, wearable and constantly evolving design.

Marcelo Grinberg had his own jewelry company MG, but seeing how things was getting for the industry, decided to seek a solution that does not prevent it exercising. And found it in Diana, a designer with great knowledge of the environment and many fresh ideas. The union was a success, so that made it to Mexico, Australia, USA, Colombia, Panama, Dominican Republic, Uruguay and Spain.

Silver is the predominant metal collections of Co & Co, but also appears occasionally gold. However, there are other materials that define the firm style as leather, silicone, glass, acrylic, stone... Materials that are perfectly integrated and offer a new vision to the world of jewelry.

Web site: http://www.coandco.com.ar/

Advice: photos are from Co&Co.